Duplicate work causes headaches for fast-moving team
In the fast-paced entertainment industry, it’s critical that Cartoon Network’s social media strategy is organized and that the team has everything they need to create and publish compelling content. Cartoon Network’s existing project management tools were holding the social team’s productivity back. This resulted in a complicated workflow.
“We were using a combination of tools for task management and calendar management,” says Sarah Lively, Director of Social Media at Cartoon Network. “The most painful thing was that when we needed to move a post, which is a daily occurrence, we had to make the update in both systems. You could easily see how that layer of duplicative work is time consuming.”
Cartoon Network’s Social Media team knew they had to find a solution that could tie social media strategy and planning together with content publishing and execution. To make that happen, they needed all of their tools into one platform.
“My role is focused on strategy and planning, which is why I like ClickUp so much. I have to make sure everything is organized and that I know who is doing what, and I needed ClickUp to make that work.”
3. Real-time insights into the Social Media team's workload and effectiveness
Last but certainly not least, ClickUp Dashboards enable the team to track the real-time progress of their work, which helps prove their value to the organization.
“Before ClickUp, I never knew what our content production was like. The fact that I can now pull data and create Dashboards to show the volume that our small team is producing is what I’m most proud of,” Sarah says. “That was a big change for us to be able to do that.”
“When it comes to managing social media, no other tool is as robust as ClickUp. If you want to know everything that’s going on at any point in time, no other tool can give you the same level of insight.”
